Advanced Television

Virgin non-believer in mobile broadband

November 24, 2008

Virgin Media said it does not believe mobile broadband has mass appeal in the short term, but it entered the market to offer the service in its high-end mobile, broadband and television bundles. “Mobile broadband in the short to medium future will be a complementary product in the UK,” Chief Executive Neil Berkett said.

He said Virgin Media had entered the mobile broadband market last month — with an offering from £15 (E19) a month — and would bundle the service in the same way as it bundles Virgin mobile. “At the top end of products, a dongle (mobile broadband modem) will be very cheap indeed,” he said.

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