DVR traction outside the US

Although the US is still by far the largest market for digital video recorders (DVRs), with nearly 12 million units shipped in 2007, uptake in Europe is gaining momentum. IMS Research estimates that in 2007, the DVR market in Europe grew by 87 per cent, reaching 6 million units shipped in 2007. Asia Pacific accounted for an estimated 1.4 million units in 2007 and is forecast to see the strongest compounded annual growth over the next five years.

Based on a study on the Worldwide Market for DVRs, IMS Research forecasts the worldwide DVR market at 95.6 million units shipped in 2013, of which Europe is expected to account for 34 per cent. Shipments in North America are forecast to make up a similar share that year. Anna Hunt, Research Director at IMS and report author states, "One of the key drivers behind DVR rollouts in Europe has been satellite's response to competition from digital cable and IPTV." She adds, "Now that many European consumers know what a DVR is, we can expect word-of-mouth to propel significant growth over the next five years."

As of late 2008, most leading pay-TV operators in Europe were offering a DVR service. IMS Research forecasts that by 2013, about 103 million European TV households will be using a DVR set-top box.


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