UK leading EU nation for DVRs
December 4, 2008
The UK is the first European nation to adopt digital video recorders (DVRs) in significant numbers, according to international research firm Parks Associates’ study 'Entertainment 2.0 in Europe'.
This five-country study examined entertainment trends across Europe and found over one-third of UK broadband households own a DVR. British households are also more likely than other European DVR households to record programmes and skip commercials. At the same time, DVR use has not completely replaced use of broadcast TV. Even young UK consumers with a DVR continue to watch broadcast TV more often than recorded programmes.