Indian Dish TV spends to acquire new customers
January 21, 2009
Dish TV, India’s number one direct-to-home (DTH) company, will invest an estimated Rs 1,600 crore (E25m) in 2009-10 to acquire new customers and improve back-end operations. The company which is close to achieving the 5 million subscriber-mark said it hopes to touch 8 million subscribers by the end of 2010.
Salil Kapoor, chief operating officer, Dish TV, says, “We will raise Rs 1,600 crore through our rights issue. With the addition of present subscribers, we hope to churn out revenues worth around Rs 800 crore.”
Kapoor said that the company will earn an operating profit by the second or third quarter of the next fiscal year beginning April, as against operating losses incurred so far on account of the cost of acquiring new subscribers.