From Branislav Pekic in Rome
Italian public broadcaster RAI has become a multimedia operator by relaunching its website and offering users access to all content as well as personalized services.
Two new web portals are now available which provide access to a total of 22 live channels. Seven of them are RAI's TV channels (Rai Uno, Rai Due, Rai Tre, Rai News24, Rai Sport PiÃ¹, Rai Storia and Rai Edu), there are seven radio channels (Radio 1, Radio 2, Radio 3, GR Parlamento, Isoradio, Musica Leggera and Musica Classica) as well as eight web channels.
Besides live broadcasts, RAI offers 500 on demand channels, 60 audio and programmes and video pod casts as well as a selection for archive content. In one month's time RAI will also introduce MyRai.tv, a personalised audio and video playlist service.
RAI director general, Claudio Cappon, said that Italy is now only second to the BBC in Europe (which has one more simulcast channel) and ahead of France and Germany. Last year, RAI's web portal registered a total of one billion pages viewed and more than 5 million downloads.