MEF (Mobile Entertainment Forum) has launched its global 'Smart Pipe Enablers Initiative' to create an industry-wide framework that will lay the foundation for the next generation of mobile entertainment services. The impact of this initiative will be more useful services, taken up faster by the industry.

Smart Pipe Enabler Services are to be provided by operators to third-party providers of content and services, enabling the delivery of a simpler, faster, more intuitive and more enjoyable user experience for the consumer. MEF's initiative will make a major contribution to industry efforts in this area by devising a coherent, profitable and workable model for enabling services, and accelerating their uptake through education and promotion.

The initiative has been founded by three full MEF members – the BBC, mBlox and Vodafone Group.

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