According to new research from The Diffusion Group (TDG), the number of global broadband households will near 440 million by 2010 and top 1.2 billion by 2030. During that same time, the number of broadband-enabled home networks will grow from 150 million in 2010 (34% of broadband homes) to more than 1.0 billion in 2030 (83% of broadband homes). With such infrastructure in place, the opportunity for broadband-enabled services – especially video – will grow dramatically.
TDG’s latest study, Video-Enabled Home Network Nodes – A Global Analysis & Forecast, points to a confluence of network-enabled applications, services, and serviceable consumers that will occur within the next 10 years which will drive the diffusion of home networks and network-enabled media applications. According to Dr. Predrag Filipovic, report autho,r video delivery over the Internet is a primary part of this future. “By 2020, virtually every broadband-enabled home will have a multitude of network-connected video platforms. Though the pace at which this occurs will vary by region, its inevitability is unquestionable.”
In the short term, Filipovic says these trends will be driven by two major shifts in industry behaviour:
â€¢ Consumer electronic vendors will embed Internet support and IP video subsystems into their mainstream platforms, meaning even average consumers will be buying new CE platforms with native Internet support, and
â€¢ Incumbent TV providers will incorporate walled-garden broadband video applications and services into their Pay TV experience, meaning set-top boxes will be required to support broadband connectivity.