Advanced Television

Sirius on i-Pod

March 16, 2009

Sirius XM is to expand the reach of its satellite radio service with the second-quarter launch of an iPhone application as it explores a potential marketing partnership with satellite TV provider DirecTV Group.

The company, which had to sell a 40 percent equity stake to Liberty Media to resolve looming debt problems, is looking for new revenue streams as its primary distribution outlet, as new car ales, is looking “terrible” this year, management has said.

Sirius said the iPhone application would be available to its 19 million subscribers and to Apple Inc’s 7 million U.S. iPhone users. It can also be used by iPod Touch Wi-Fi users.

Categories: Articles, Broadcast, DTH/Satellite