Advanced Television

Cisco to acquire Pure Digital, i-CABLE deal

March 23, 2009

Cisco has announced its intent to acquire privately held Pure Digital Technologies. San Francisco-based Pure Digital, creator of the best-selling Flip Video brand is a specialist in developing consumer-friendly video solutions with mass-market appeal.

“The acquisition of Pure Digital is key to Cisco's strategy to expand our momentum in the media-enabled home and to capture the consumer market transition to visual networking,” said Ned Hooper, senior vice president of Cisco's Corporate Development and Consumer Groups.

Cisco has also confirmed that Hong Kong broadband operator i-CABLE is deploying Cisco’s set-top boxes and end-to-end video solution to resolve pirated viewing of its television services. i-CABLE started the set-top box and video network replacement project for subscribers in February 2009 and expects to complete it by end of this year.

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