Advanced Television

Joost and Hulu boost international

March 27, 2009

Hulu has further signaled its international intent with the hiring of a dedicated international SVP to acquire TV rights. Johannes Larcher had previously been search firm overture's international GM, the international VP for Friendster and most recently co-founded now-defunct social betting site Pikum.

There had been much speculation about a Hulu UK launch but the NBCU/News Corp JV was waiting for the outcome of the Competition Commission's Kangaroo inquiry to establish what programme rights it could get.

Meanwhile, Joost has added 11 German content partners; their content will be published through Joost's new distribution partnership with pan-European social network Netlog, as well as on Joost. International acquisitions VP Stacey Seltzer, said: "Joost plans to roll out localised offerings in a number of European countries. Germany is one of the first markets where we're able to partner with content and social networking partners, in order to create an entertainment experience for consumers. Europe is a priority for Joost and this partnership is a significant step towards engaging that market."


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