Advanced Television

Changhong invests in Internet TV

March 30, 2009

Sichuan-based electronics manufacturer Changhong has announced plans to invest CNY150 million to establish an Internet content platform named Lejiao Web.

Users who buy Changhong’s newly-developed flat-panel TVs can login to the website for free to download and watch thousands of TV programmes, including films, TV series, education programmes, documentaries, and health-related programmes.

Lejiao Web is developed by Sichuan Changhong Information Technology, a subsidiary of Changhong that is located in Shanghai. At present, the programmes on Lejiao Web are mainly provided by authentic content service providers and in the future, more self-developed content by Sichuan Changhong Information Technology will be available on the website.

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