Advanced Television

Disney into Hulu?

March 30, 2009

US press reports say Disney is considering an equity stake in Hulu and distributing its content via the News Corp / NBC Universal service. It is thought Disney would want a 30% stake, reducing the existing network shareholders and maybe buying out Providence the private equity firm that has 10%.

Such a deal would see America's top network join the online service – Disney/ABC currently 9 of the 10 top rated prime time shows on network TV. Hulu had 34.7m viewers accessed the site in February, up 42% on January.

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