Advanced Television

Sony out of IBC

April 3, 2009

As bell wheathers go it's big and not good. After many rumours, Sony has confirmed this week that it has pulled out of IBC2009.

Sony Professional EMEA is to launch a new customer engagement strategy called the Star Programme, involving a series of over 250 events. This follows the success of last year’s EXperience campaign, which took Sony products on the road to more than 5000 people.

Sony says the EXperience campaign has taught us that customers want tailored programmes delivered to them locally, supported by ongoing communications and support through the year. The Star Programme builds on this and delivers a new customer engagement model fit for the 21st century and the new media age, one that takes Sony to the customer

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