The Motion Picture Dist. Association of India (MPDA), which is the local arm of the Motion Picture Association of America (MPAA), is stepping up on anti-piracy initiatives across India.
MPDA managing director Rajiv Dalal said that he launch of the Indian arm of MPAA reflected “the coming together of Hollywood and Bollywood in this drive against piracy, which is eating into the revenues of the film industry in India and globally.”
He revealed that the body is working with companies operating in the exhibition business to offer anti-camcorder recording training to the staff in order to curb piracy. “Apart from curbing camcording of movies in theatres, controlling Internet piracy is also high on the agenda of MPA in India. We are in the process of putting together a plan for the same.”