Advanced Television

Sogecable’s CEO out

May 5, 2009

From David Del Valle in Madrid

Pay-TV group Sogecable is facing a new shake-out following the resignation of its CEO Javier Diez de Polanco, soon after Prisa, parent company of Sogecable, re-organised the management team of the TV division.

Bad financial results and the failed sale of DTH platform Digital Plus, burdened with debts, are the main reason behind his exit. Pedro Garcia Guillen will replace him as CEO with Manuel Polanco, General Director of Prisa, coordinating the audiovisual area.

Diez de Polanco was the architect of the digital merger between Canal Satelite and Via Digital to create Digital Plus and was responsible for the launch of the TV commercial channel Cuatro.

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