German pay-TV station Premiere will change its brand name to Sky despite heavy write-downs on the Premiere brand name. Premiere will trade under the Sky name as do other pay-TV stations partly or fully owned by News Corp. News Corp. has a 30.5 per cent stake in Premiere, and it fully owns Sky Italia and is the biggest single shareholder in British Sky Broadcasting Group.

The rebranding will result in a hefty write-down of E331.6 million, the good will value of the name carried in the balance sheet.

Other posts by :

1. Bank raises RocketLab target price
2. Paramount throws kitchen sink
3. Ukraine wants its own LEO system
4. SpaceX outlines Starlink cellular delivery plan
5. NAB vs CTIA on C-band release
6. Laser terminals to operate at 100x faster
7. Starlink success in Spain, but South Africa proves difficult
8. RocketLab doubts over Mynaric bid
9. IRIS2 free for government usage?

Categories: Articles, Broadcast, Content, DTH/Satellite, Pay TV, Rights