Setanta has revealed that subscriber growth has increased the size of the audiences it is attracting for football games broadcast this season.
The average audience for Barclays Premier League games shown live on Setanta this year is up by 36.3 per cent on the previous season. The biggest games – such as January's derby between Liverpool and Everton drew audiences of more than 1 million. Audiences for the Scottish Premier League, which Setanta has been broadcasting since 2004, also continue to grow. The 2008-09 season has attracted 9.6 per cent more viewers than the previous season.