ITV drops Granada brand

The remaining parts of ITV’s business that bear the Granada name are to be rebranded in a move that will see the 79-year-old name disappear from its commercial activities. ITV confirmed it would rebrand its US production arm, which is currently called Granada America, under the new title of ITV Studios Inc with immediate effect. The company has also begun the process of renaming its international arms, Granada Germany and Granada Australia, as ITV Studios.

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