Virgin1 has unveiled the identity of its new logo the channel, Red. The character will embody the personality and values of the Virgin1 brand, and will appear on air from 9th June at 9pm. The full reveal of Virgin1's rebrand follows the channel's recent announcement that it is extending its hours on Freeview, launching a new +1 channel and celebrating its highest rating month since launch.

Meanwhile in a U turn Virgin is opening more retail outlets with six new ones to take the total to 27.

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