3DTV hampered by fragmented approach

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The current fragmented approach to 3DTV is harming the progress of the format, according to the Digital TV Group. Members consulted said they feared that proprietary non-open standards would emerge from technology decisions being made by the first providers, most likely pay-TV operators, which would impact on later free-to-air broadcasts.

"Members have expressed their concerns over uncertainties – in particular over standards – and knowledge gaps," said DTG director-general Richard Lindsay-Davies. The organisation said that 78% of the respondents, drawn from broadcasters and platform operators, agreed that 3DTV was an evolutionary next step for high definition TV. There was widespread agreement that 3DTV could command a premium on the current fees currently paid for the enjoyment of the majority of HD services.

The consultation was conducted by Lovelace Consulting.


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