Screen cross-media solution
June 10, 2009
Viacom Brand Solutions, Pearl & Dean and MySpace are combining to launch Screen, a new cross-media commercial venture in the UK, offering brands a tailored TV, cinema and online advertising service. The three firms will collaborate on specific projects using their separate, existing sales teams.
The partnership will present advertisers and agencies with a one-stop-shop for cross-platform ads across TV, online and cinema.