Advanced Television

Online video viewing up 49%

June 22, 2009

Nielsen Online has released overall online video usage and top online brands ranked by video streams for May 2009. Compared to the same month in 2008, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 49 per cent growth in time per viewer.

YouTube was far and away the top online destination by video streams, with more than 6 billion total streams during the month, and more than 95 million unique viewers. Hulu, Yahoo, Fox Interactive Media and rounded out the top five.


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