Advanced Television

TV Fandex measures TV "engagement"

June 24, 2009

Wetpaint have released the TV Fandex, the first measurement tool that gauges online engagement with popular TV programmes rather than just measuring size of viewing audience.

Measured from sources including Facebook, Twitter, Google, and Wetpaint fansites, the rankings are generated through an algorithm that tracks consumption and creation of content and fan buzz. The TV Fandex is calibrated to measure both the online footprint of popular shows with a large established fan base, as well as the velocity of emerging TV shows as they generate early online buzz.

"It's clear there is a fundamental decentralisation underway in how consumers experience TV programming, but the measurement tools have remained substantially the same." said Ben Elowitz, CEO, Wetpaint. "Fans now have the tools to connect and evangelise and they are using them with gusto. The TV Fandex provides networks and producers with the first gauge of the winners and losers in creating and retaining an online audience."

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