MTV Networks expands HD global reach
July 15, 2009
MTV Networks International (MTVNI), owned by Viacom, has announced the ongoing expansion of its first international high-definition service, MTVNHD, with new launches in Germany (Deutsche Telekom), Hungary (Hello HD) and Switzerland (Quickline).
From July, UK cable operator, Virgin Media, and Russian DTH platform, NTV Plus, are also slated to launch MTVNHD, bolstering the channel's existing distribution in the UK & Ireland (Sky) and Russia (Platforma).
MTVNHD, which launched in September 2008, is currently available in 21 countries worldwide and MTVNI plans to expand the channel's reach to another eight countries including Brazil, Italy, Mexico, Portugal and Spain by the end of the year.