Macrovision Solutions Corporation announced the official change of its name to Rovi Corporation, and unveiled its new brand positioning and visual identity. The company will now officially operate under the banner of Rovi Corporation, and its common stock will trade under the stock symbol ROVI on the NASDAQ Global Select Market.

"Over the past two years, we have been focused on an ambitious strategy to change the digital entertainment experience. As a result, we have made dramatic changes to our solutions portfolio. With our leading guide solutions and extensive entertainment metadata, we believe we are now positioned as a key enabler for digital entertainment. Today's announcement is the next step in uniting our technology and people under one shared identity, allowing us to move forward in creating a highly enjoyable entertainment experience for the consumer," said Fred Amoroso, president and CEO of Rovi Corporation.

The news also coincides with the company's launch of a new media guide, code named "Liquid." This new media guide is capable of connecting consumers to entertainment content on the Internet and digital content stored at home, as well as broadcast and cable TV in a single, elegant user interface designed to simplify access to content.

Rovi also announced t that it is working with Blockbuster to easily integrate access to BLOCKBUSTER OnDemand content and services directly through the Liquid guide. This integration will enable consumers to enjoy Blockbuster's growing library of digital content with their family and friends directly and easily on the TV.

The Liquid guide is designed to provide a direct access to content from leading online entertainment services such as Slacker radio and YouTube XL, a website that is optimized for watching YouTube videos on large displays, allowing people to easily interact and engage with content they choose to consume on their own time. It is also compatible with leading movie technology provider Roxio CinemaNow.

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