du today announced the successful introduction of du TV+ services on 1 July, 2009 in its current fixed-line areas. du TV+ will provide du home customers with a TV viewing experience including an array of advanced features such as intuitive and simplified search and display, superior channel browsing, instant channel change capability, an easy Electronic Program Guide and the option of pausing, rewinding and recording live programming.
The star attraction of the du TV+ package is undoubtedly High Definition television (HDTV). Currently HD channels like National Geographic HD, myZen TV and Luxe TV are available as part of the suite of Free-to-Air channels. du is currently working with other content providers to bring more HD channels into the UAE.
Farid Faraidooni, EVP Commercial, du, said: "du has collaborated with Microsoft to bring a new dimension to TV viewing in the UAE. Our state-of-art offering includes features like intuitive channel search and display, advanced browsing and High Definition TV. HD channels from du are available to all new du customers at no extra charge until 31 July, 2009."