Almost a fifth of UK consumers are set to reduce what they spend on pay TV because of the recession, according to a study by YouGov for Callcredit Marketing Solutions.
The survey of 2,500 consumers found that 18 per cent are planning to cut back on pay-TV services provided by broadcasters such BSkyB and Virgin Media, with a further 18 per cent saying they are thinking of cancelling their TV subscription all together.
More than 80 per cent of consumers questioned for the survey said they regarded subscription services to be a luxury they could cut back on, rather than a necessity. However, the survey also found that older consumers were less likely to give up on media subscription services, with 20 per cent of respondents over the age of 65 saying that they thought newspaper and magazine subscriptions were a necessity. In addition, 23 per cent of this age group thought that pay-TV was one of life’s essential items.