RGB Networks, a specialist in network video processing, has upgraded its Dynamic Bandwidth Manager (DBM) VOD transrater to support the MPEG-4/H.264 video format. As cable operators around the world are increasingly taking advantage of the advanced compression capabilities of MPEG-4/H.264 to deliver bandwidth-hungry high definition (HD) video and an ever-increasing array of on-demand services, they can now utilise RGB's DBM to unlock even greater bandwidth efficiencies. By deploying the DBM, the industry's only real-time video-on-demand (VOD) transrating solution, operators can deliver up to 50 percent more VOD programming to subscribers, all within their existing QAM bandwidth and without having to upgrade their current transmission infrastructure or incur costly and disruptive 'node splits.'
According to industry analyst firm InStat, demand for HDTV services is expected to grow at 30 per cent during 2009. At the same time, subscribers are making increasing use of pay and free VOD services. Analysys Mason has predicted that the Western European VOD market will be valued at E1.1 billion in 2013, up from E350.7 million last year.