Warner Music Group and Cisco announced the expansion of their relationship into a strategic agreement in which WMG will use the Cisco Eos social entertainment platform to power many of its artist Web sites. Eos will now be available to WMG to deploy an unlimited number of sites for their portfolio of artists and labels, and play a significant role within WMG’s direct-to-consumer initiatives.
Cisco Eos is a hosted white-label “software as a service” platform that enables Media & Entertainment companies to create, manage and monetise social entertainment experiences built around their branded content. WMG deployed Eos for four new sites: Grammy-nominated rock band Paramore; R&B singer Trey Songz; rock band Halestorm; and a redesigned Eos site for reggae singer Sean Paul. WMG also announced that it intends to use the Eos platform to create approximately a dozen additional sites by the end of the year, including a brand new site for singer/songwriter and American Idol alum, Jason Castro, as well as for R&B songstress Estelle, and hip-hop phenomenon Lupe Fiasco.