Over 54m free-to-air mobile TV users in 2009
August 19, 2009
Telegent Systems and independent market research and consultancy firm In-Stat have revealed that the number of free-to-air mobile TV users worldwide will reach 54 million this year. A white paper predicts six fold growth to 300 million users by 2013 and highlights common global mobile TV usage trends revealed by primary research conducted by Telegent in Brazil, Colombia, Indonesia and Turkey.
Over 85 per cent of the world's population will still receive analogue signals for several years indicating massive growth potential for the analogue mobile TV market.
"The adoption of analogue mobile TV handsets has been driven by the most powerful force in the mobile industry: consumers," said Frank Dickson, vice president of research at In-Stat. "Analogue mobile TV has two very fundamental and compelling advantages – cost and availability. The infrastructure is already in place, there are no new standards that need to be enacted and the service is free to consumers – a very powerful combination."