ITV.com, the broadcaster’s online TV service, looks on course to more than triple this year to over £30 million (E34.7m) according to Screen Digest.
ITV has struggled to build a sizeable revenue stream from its digital activities, most recently selling off Friends Reunited at a £150 million loss on its purchase price in 2005. However ITV.com is forecast to make as much as £34 million in ad revenue this year.
Screen Digest estimated ITV.com’s revenues at £8.9 million in 2008.
“The revenue increase comes from a mixture of increasingly large audience levels and ITV becoming a world leader in monetising its content,” said Dan Cryan, an analyst at Screen Digest. “ITV have a higher number of ads running per programme viewed as video-on-demand than any other broadcaster in any other major market.”
Screen Digest also predicts that in 2009 Channel 4 will make £9.3 million from its online TV service, 4oD, and Channel Five’s Demand Five service will bring in £1.9 million.