BSkyB has denied claims its 3DTV service will ferment a standards war, instead encouraging broadcasters to launch 3D services using its platform.
"We are using one of the most common standards – MPEG-4 – which is the way in which most of the world’s HDTV is delivered. Other broadcasters should join with us. We have pioneered HD and DVRs and we make no apology for innovating again," said Sky.
“Sky is taking a lead here. We’ve created some fantastic content to huge acclaim just as we did with HD. Then we took risks and we’re doing so again. The alternative is to sit back and still be waiting for 3D to happen ten years from now.” In Sky’s model the left and right images are squeezed side-by-side into a single HD frame and transmitted by satellite via Sky+ HD boxes to select 3D Ready TVs where the images are re-interlaced and viewed with polarised glasses.