Supermarket giant Tesco and Microsoft have signed a collaboration agreement to launch an online video service. Starting in the autumn, Tesco will allow customers in the UK who purchase certain home video titles from Tesco to download ‘digital’ versions of movies to their PCs in a ‘virtual DVD’ experience.

In addition, the digital versions will provide consumers with extra network-connected features such as auto-updated trailers, exclusive bonus content, movie viewing parties with online chat, related music offerings such as MP3s and ring tones, and networked games.

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Categories: Articles, Broadband, VOD