Advanced Television

TV is future centre says Intel

September 30, 2009

Intel’s chief technology officer has predicted that by 2015 more than 12 billion devices will be capable of connecting to 500 billion hours of TV and video content. He said “TV is out of the box and off the wall…TV will remain at the centre of our lives and you will be able to watch what you want where you want.”

“People are going to feel connected to the screen in ways they haven’t in the past.” Speaking at Intel’s Developer Forum (IDF) in San Francisco, he said the success of TV was due to the growing number of ways to consume content.

Malachy Moynihan, Cisco’s vice-president of video product strategy, told IDF attendees to expect an explosion of content for such devices. “We are seeing an amazing move of video to IP (internet) networks,” he said. “By 2013 90% of all IP traffic will be video; 60% of all video will be consumed by consumers over IP networks.”

Developers keen to tap into this growth were told by Eric Kim, Intel’s digital home group boss, to “keep it simple and easy”.”Don’t make my TV act like a PC. This is what we hear consistently from the consumer,” said Kim. “The key challenge is how to bring the power and richness of the internet but keep it TV simple.”

Kim unveiled some hardware Intel hopes developers will adopt to make more devices TV capable including the Atom CE4100 system-on-a-chip (SoC) that can be used to bring internet content and services to digital TVs, DVD players and advanced set-top boxes. Codenamed Sodaville, it is the first 45 nanometre manufactured consumer electronics SoC based on Intel architecture.


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