Advanced Television

NBCU rebrand

October 7, 2009

NBC Universal plans to rebrand its five global channels in a multi-million dollar exercise that emphasises the Universal brand and heritage. NBC Universal's stable of international channels – now called Universal Networks International– will now comprise Universal Channel (general entertainment), 13th Street Universal (crime and suspense), Syfy Universal (science fiction), Diva Universal (women's entertainment) and Studio Universal (movies).

The company said it would support the rebranding with significant investment in new, first-run, original content and a stronger web presence for Syfy in particular. Syfy Universal will initially be rolled out in France in January next year, with Studio Universal to follow in Latin America in February.

NBCU is subject to speculation that Vivendi is about to sell its 20% stake and this will trigger a deal between the other parent GE and Comcast.

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