2% of US TV viewers go outside the box
October 9, 2009
A survey has revealed that 2 per cent of all TV viewing in the US comes from non-traditional TV devices. In a recent survey of multichannel TV users, Horowitz Associates says the 2 per cent represents two hours of the 130.2 overall hours that US TV viewers watch in a month.
The best device for non-traditional TV viewing is the laptop. Of those who owned a PC/laptop, 9 per cent – or 13 hours out of 138.6 monthly hours of TV content – is viewed on a platform other than a TV set. Among multichannel viewers who watch TV content on a handheld device, 8 per cent – or 12 hours out of the 143.1 monthly hours of TV content – is viewed on a platform other than a TV set.
The top Web areas to view videos, according to survey, are YouTube. com, ABC.com. Hulu.com and NBC.com. The top types of programmes watched on alternative video platforms are: scripted dramas (24 per cent); news programming (14 per cent); comedy shows (13 per cent); sports (13 per cent); and sitcoms (11 per cent).