Advanced Television

C4 on You Tube

October 12, 2009

YouTube is close to a deal with Channel 4 that will lead to the majority of the broadcaster's content being available on the site. Like the recent deal with IPC, Channel 4 is being granted the rights to sell its own advertising around the content and share the revenues with YouTube. Such a deal would be the first of its kind struck between the Google-owned site and a UK broadcaster.

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