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You Tube auction ad service

October 15, 2009

Called Promoted Videos in the UK a new advertising service from You Tube will use AdWords to allow advertisers to create a campaign that is keyword-targeted and priced on performance.

Similar to sponsored links on Google, advertisers will only pay for an ad when a user clicks on it. Advertisers will also be able to add a “Call-to-Action” clickable overlay to their ad, allowing them to drive viewers to a third-party website.

Suveer Kothari, YouTube UK head of sales, said that with one billion videos being shown daily on the video-sharing site, there was “massive potential for advertisers to find their audience”.

Promoted Videos is available to all AdWords advertisers in the UK, France, Italy, Germany, Spain and the Netherlands.

Categories: Advertising, Articles, OTT, OTT