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Online video ads preferred to TV advertising

October 21, 2009

Pre-roll online video advertising is proving to be the most accepted form of advertising according to German magazine publisher Burda Community Network (BCN). A study into the perceptions of online video advertising revealed one in four respondents (23 per cent) say they are 'extremely bothered' by traditional TV advertising compared to the one in eight respondents (12 per cent) who felt the same about online video advertising.

The study also found that 70 per cent of the interviewees thought it was 'acceptable to have a short commercial' before the online video that they wanted to watch. Nearly two thirds of respondents (58 per cent) said they found the ads 'entertaining'.

Categories: Advertising, Research Library