Advanced Television

File sharers also biggest content spenders

November 5, 2009

People who download music illegally also spend an average of £77 (E85)a year buying it legitimately, a survey has found, while those who claimed not to use peer-to-peer filesharing sites spent a yearly average of just £44.

Almost one in 10 of those questioned aged between 16 and 50 said they downloaded music illegally. However, eight out of 10 of that group also bought content packaged or online. A total of 1008 people in the UK took part in the online poll commissioned by researchers Demos.

The optimum unit price for the survey group as a whole was 45 pence for an individual track, with just 2% saying they would pay more than £1.

Categories: OTT, OTT, Research Library, VOD