News Corp launching FTA DTT channel in Italy
November 9, 2009
News Corp has confirmed it will launch a free digital terrestrial television channel in Italy next month in a move that will heat up competition with Italy’s Mediaset and state broadcaster RAI.
The new Milan-based channel branded 'Cielo', which means 'Sky', will start broadcasting on December 1st on third-party leased bandwidth, reaching 12 million families, News Corp said. “Cielo will enrich the offering available on digital terrestrial in Italy, increasing competition in a sector currently dominated by Mediaset and RAI,” Cielo General Manager Gary Davey said.