Channel 4 is looking to extend its brand online with more standalone web content â€“ unrelated to its TV shows â€“ and is considering content charging models.
Kevin Lygo, the director of content and television at Channel 4, outlined changes to the broadcaster’s public service remit referred to in the Digital Economy Bill. These include the introduction of a commitment to film production.
Lygo said three areas would be detailed â€“ distribution of content; online enhancements of TV programmes; and online-specific content. And he revealed that he was relaxed about charging for programmes. “We need to look at charging. If you have a successful show, why shouldn’t we put the first episode out and then, through iPhones or whatever, say if you want to see the next episodes you can pay?”