New ITV chairman talks pay-TV, as ads surge back
November 23, 2009
Archie Norman, the new chairman of ITV, is reportedly considering plans to charge for the broadcaster’s spin-off digital channels ITV2, ITV3 and ITV4.
Despite Norman not joining the company until January, a number of reports hinted at the direction in which he is preparing to take ITV.
'City sources' told newspapers Norman believes it was imperative that ITV changed from a free-to-air business, though ITV1 is likely to be unaffected.
Norman is expected to retain ITV’s production arm and conduct a shake-up of the boardroom.
Meanwhile ITV is expected to achieve 12% up YonY for December, bringing in at least £10m (E11.5m) more than forecast.