From Colin Mann in London

The name of Tandberg Television is set to disappear from the broadcast technology sector. Two and a half years after Ericsson acquired the multimedia technology specialist, the company has confirmed that the Ericsson name will be used for all the company's TV solutions from January 25 2010, and that it will stop using Tandberg Television.

In an e-mail to customers, Staffan Pehrson, President of Tandberg Television and

VP and Head of Solution Area TV, Ericsson Group, said that television was a cornerstone of Ericsson's multimedia strategy, and Tandberg Television's market leading technologies and expert team were at the core of this strategy. “Together we will draw on decades of broadcast TV market leadership and technology innovation, as we move to deliver on our vision for more on-demand and more HD, with multi-platform and converged television across cable, satellite, telco and terrestrial platforms,” he said.

He suggested that the combination of Ericsson and Tandberg Television had always made sense. “We provide the technology solutions, integration, and consultancy expertise across television, broadband and mobile to empower our customers to create completely new consumer experiences. Our focus is to help you differentiate your services, drive customer loyalty and deliver new revenues,” he told customers.

Giles Wilson, CTO of Solution Area TV, Ericsson Group, told advanced-television.com that recent major contract awards, such as the 10-year contract to provide television transmission services to TV4, one of the biggest broadcasters in the Nordic region, would not have been possible before the two companies teamed up, and was typical of the new opportunities for the unit.

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