Advanced Television

Virgin Media to deploy new piracy tool

November 30, 2009

Virgin Media has unveiled plans to use a new measurement tool in the fight against digital piracy. The firm has revealed it is to use consultancy firm Detica’s CView software as part of the platform for its upcoming music download and streaming service.

It is hoped the program will help to measure illegal files-haring activity across a range of networks, which means broadband providers and the government may be able to respond better to digital piracy.

Jon James, executive director of broadband for Virgin Media, said the software would play a vital part in the creation of its new music service. He added that CView “potentially offers a non-intrusive solution which enhances our understanding of aggregate customer behaviour”.

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