Shift in media habits across all ages
December 7, 2009
The 2009 Media Engagement Barometer commissioned by Motorola’s Home & Networks Mobility business has revealed a shift in consumer influence: Age no longer dictates a consumer’s willingness or ability to use media technology or services. In fact, all generations – Millennials (75 per cent), Gen Xers (74 per cent) and Boomers (66 per cent) – recognise the role entertainment technologies play in helping them keep their lives in order. This explains why Millennials (80 per cent), Gen Xers (78 per cent) and Boomers (78 per cent) are equally likely to desire to be constantly connected.
Connectivity is more of a lifestyle issue. Being accessible at all times is seen as a necessity across generations (Millennials, 79 per cent; Gen Xers, 64 per cent; Boomers, 65 per cent).
Dan Moloney, president of Motorola’s Home & Networks Mobility business, commented. “The barometer findings have demonstrated how networking technologies have had a really powerful impact in integrating the different facets of people’s lives, and the “digital generation divide” that we perceived to dictate technology is now shifting toward a usage-based definition.”