From Branislav Pekic in Rome
La7 has become the first national broadcaster in Italy to launch an on-demand platform in High Definition, available online and free of charge.
The platform allows viewers to watch shows broadcast by the channel on-the-air over the past week.
Meanwhile, according to the CEO of Telecom Italia Media, Mauro Nanni, currently more than 30 million Italians access to the Internet and watch an average of 30 minutes of video per day. Internet users who watch TV also tripled in two years while online advertising grew by 5.2 per cent.