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YouTube sports portal

December 11, 2009

YouTube is to launch a sport portal with video content from some of the world's leading sport athletics organisations and events including the Paralympic and Commonwealth Games. The Google video site has signed a multi-territory deal with SportAccord, a body which represents international sports federations, to create the Sports Hub.

It will feature video content including live matches, interviews and behind-the-scenes from multiple sporting events and organisations, including athletics, skiing and darts.

YouTube, said, “We are confident that the Sports Hub will create new promotion opportunities for a wide variety of associations and enable them to reach both existing and new sport fans around the world with their content.” Hein Verbruggen, president of SportAccord, said, “This is an amazing opportunity for our members and sport to.”

SportAccord members include the IAAF (International Association of Athletics Federations), ICC (Internation Cricket Council) and ITU (International Triathlon Union).

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