Advanced Television

Paramount clips service

December 16, 2009

Paramount Pictures is creating an online video clip service that will allow users to search hundreds of feature films on a frame-by-frame basis.

Users can log on to, search for the exact video wanted and press the checkout button. The price depends on the type of licensing required — Paramount will electronically deliver the selection in the format and resolution desired. Most scenes are available in multiple languages.

The site is powered by VideoSense, an automated indexing tool developed by the technology company Digitalsmiths. Using video interpretation systems, Digitalsmiths allows films to be quickly searched by specific actor, line of dialogue, location, genre or product, among other criteria.

Paramount will initially restrict use to business customers — advertising agencies, mobile carriers, foreign broadcasters — that want to license pieces of films for commercial use. The plan is to ultimately open the site to consumers. The service will initially allow users to search 80 films.

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