Advanced Television

Dailymotion broadband TV advertising formats

January 8, 2010

Online video portal Dailymotion has announced interactive advertising formats for its broadband TV and IPTV channels. The announcement follows the successful launch of Dailymotion's iPhone app and expands its ad-supported content strategy to all three screens.

Based on the success of Web-based formats, the TV advertisements, delivered via a Web ad server, provide an easy transition for advertising looking to transition to multi-screen advertising campaigns with made-for-TV interactive capabilities.

The advertising formats include the following:

– Home page skinning and branded loading page

– Clickable IAB-compliant banner ads

– Clickable pre-roll ads

– In-stream video advertising including pre-roll, post-roll, mid-roll on 'continuous play' of lists

Categories: Advertising, Articles